Layered AI · Custom, grounded, bespoke

AI built for your business,
not bolted on.

Custom AI systems for Cumbria businesses — chat, voice, video, search, governance, and automation. Built on your own knowledge, integrated into your real tools, deployed to production.

— How we build it

One process, applied to three kinds of AI work.

Whether it's a conversational assistant, a full knowledge platform with governance and learning, or a background automation handling repeatable work, the build follows the same five phases — with product and intelligence advancing together.

End-to-end AI build process — top band shows two Layered AI offerings (conversational assistants, workflow automations); below sits a unified five-phase timeline (Discover, Design, Build, Launch, Grow) with a Product lane and an Intelligence lane running through every phase.
AI is only as good as the intelligence behind it — we build the product and its brain in lockstep, then keep both fresh.
— What's possible

Modern AI is more than a chatbox. Here's what we ship.

Every Layered AI build draws on the same toolkit. Conversational systems and workflow automations both lean on these underlying capabilities — depending on what your business actually needs.

Grounded in your documents

Retrieval-augmented generation with semantic chunking, vector search, and citations. The model answers only what your sources actually say — and says "I don't know" when they don't.

Voice in, voice out

Whisper-grade transcription for spoken input, ElevenLabs studio TTS for natural replies, multi-language support. Fallback providers wired in so a single outage never takes the system offline.

AI-generated training video

From a SOP to a presenter-ready video in minutes — Claude scripts the narrative, ElevenLabs or Synthesia gives it a voice, ffmpeg stitches the slides. Used in production at Gilpin.

Semantic search

Find by meaning, not keywords. Embeddings (OpenAI text-embedding-3-small) over your whole knowledge base, returning the most relevant chunks across hundreds of documents.

Memory + personalisation

Per-user and per-admin persistent memory. Facts the AI learns about each person stick across sessions, with audit-trailed corrections so older versions never silently disappear.

Governance + sign-off

HOD review queues, reliability tiers, trust/staleness scoring, full audit log of every admin action. Safety-escalation routing built into the AI prompts for safeguarding and statutory queries.

Spaced-repetition learning

Auto-generated quizzes (cached by content hash so they only regenerate when the source changes), XP, streaks, badges, daily challenges. Gamification when the brief calls for retention, not just access.

Multi-app architecture

Staff-facing app + admin tool on shared data, with department-scoped access. Two front doors to one system — each tuned to the user, all writes audit-logged.

System integrations

Google Drive/Docs for content, HR (Employment Hero) for authoritative people data, Knack for live operational records, Synthesia for avatar video. Whatever you already use, we wire it in.

Built & running in production

Plato — the AI training platform for The Gilpin Hotel.

A five-star Lake District hotel needed every staff member, across eight departments, answered instantly and accurately — without losing the warmth that earned the Relais & Châteaux badge. We built two apps sharing one knowledge base: a staff-facing chat trained on Gilpin's own SOPs, and Prof Plato, the admin tool where HODs author and govern the source material.

Read the full case study →
Custom RAG Voice + TTS AI training videos Semantic search User memory Quiz generation XP & streaks SOP governance HOD sign-off 8 department scopes Drive integration Employment Hero Safety escalation Audit log
— Explore the process

Pick what you're building. See the work that goes in.

Same five phases, different specifics. Switch between the two offerings to see how the work shifts.

— What it delivers

AI that earns its keep, day after day.

24/7availability
Custom assistants answer staff and customer questions around the clock, accurately, in your own voice.
Hands-offroutine work
Automations handle the repeatable work — categorising, drafting, summarising, reporting — freeing your team from repetitive questions so they focus on what needs them.
Grounded& cited
Answers grounded in your own documents and data, with sources — and refusal calibration so the system says "I don't know" when it should.

We use retrieval, evals, and citations to keep outputs anchored to your sources. We share honest projections before any build begins.

Got a process that's begging for AI?

Free 30-minute scoping call. We'll map your highest-leverage AI opportunity and tell you honestly whether it's worth building — or not.

Book a scoping call →